The Bra that Hugs Event

1.    Decide what kind of item you want to collect-do your research, look at web pages of local shelters, make some phone calls, WHAT DOES THE SHELTER WANT?

2.    Contat local shelters about what you are collecting-do they require a certain quantity? Quality? Size? Find out BEFORE you begin collecting.

3.    Set a date-allow yourself enough time to plan and advertise

4.    Choose a venue: are you setting up collection bins in the dorms? Are you hosting a full event? Contact and get permission from any and all locations. Local restaurants often offer food and drink specials to attract customers, or donate a portion of their sales to the cause.

5.    Create effective advertising-choose a color scheme, font, title, etc  (you want these things to be consistent to achieve a professional look).  Make sure your signage includes all info, but is not cluttered. Create smaller “postcards” to hand out. Consider  creating a logo to further your advertising.

6.    Draw people in-offer incentives beyond food/drink specials to attract donors. Try holding a raffle. Contact local businesses for items to raffle off-many businesses will  donate gift certificates and other items to support a good cause-remember to bring your flyer when asking for donations!

7.    Hype it up-hang your advertisements everywhere. Be sure to ask permission first. Distribute your hand outs at local stores, to friends, etc (think about your personal contacts and connections.) place ads in your local paper, call into radio stations, have your boss email coworkers, create a facebook event, etc.

8.    The lead-up- leading up to the event begin sending out reminders to everyone invited. Reminders are important to ensure a high attendance.

9.    Execute the event- keep a positive, fun atmosphere.

10. Donate- bring the donations to the shelter, make sure you have a date set up. The shelter needs to know that you are coming.

11. The follow up-be sure to thank the people you need to thank (donors, the venue, the shelter, etc). These people will make great contacts to maintain for future events.